2024.06.04. The Fair Economy — The Personal Information Protection Commission will hold the "2024 Personal Information Protection Fair (Personal Information Security Fair, PIS FAIR) & CPO Workshop" on the 4th and 5th at the Coex Grand Ballroom in Gangnam-gu, Seoul.
Under this year's theme, "AI, Beyond Trust to Unlock the Value of Data," personal information practitioners and experts will gather to exchange information on systems and technologies related to personal information protection.
The Personal Information Protection Fair has been held since 2011, the year the Personal Information Protection Act took effect, to promote the personal information protection system and raise public awareness.
Leading companies supplying personal information protection and cybersecurity solutions also exhibit and demonstrate their products, exchanging views with actual users and buyers to identify the features and demand for solutions needed in the field. This serves as a venue for communication that also contributes to invigorating the domestic personal information protection market.
A total of 78 organizations and companies related to personal information protection are taking part in this year's event, and about 3,800 people, including chief privacy officers (CPOs) and personal information protection and security officials from each organization, are expected to attend.
Under the theme "AI, Beyond Trust to Unlock the Value of Data," the event features expert lectures and discussions on protecting personal information and safely utilizing it in the artificial intelligence (AI) era, as well as exhibitions of technologies and solutions related to personal information protection.
First, lectures will address legal gray areas that have emerged in the processing of personal information amid the rapid advancement of AI technology, presenting measures, strategies and plans for protecting and safely utilizing personal information in the AI era.
Korea Electric Power Corporation will share a case in which it applied generative AI technology to actual personal information protection work and the implications drawn from it, while Kwon Tae-gyeong, a professor at Yonsei University, will examine personal information protection threats related to new technologies such as generative AI and the metaverse and propose measures to address them.
Meanwhile, Kim Sun-seok, a professor at Halla University, will give a lecture titled "Establishing a System for Utilizing Pseudonymized Information in the Public Sector," proposing specific measures such as governance, compliance and technical frameworks for building a safe ecosystem for using pseudonymized information in the public sector.
Following this, Professor Kwon Heon-yeong of Korea University will explain institutional efforts to enhance the safety and reliability of MyData services.
There will also be a session reviewing key revisions to the Personal Information Protection Act. Kim Jin-hwan, an attorney and member of the Personal Information Protection Commission, will present the implications of recent cases in which the revised Personal Information Protection Act has been applied, and a talk concert will be held featuring three chief privacy officers from leading companies in different industries discussing their struggles in responding to the revised law.
In addition, the event will introduce the current state of personal information leaks and sales on the dark web and other platforms, as well as cases of personal information leaks through phishing and credential stuffing, to share recent types of data breach incidents and response measures.
Meanwhile, about 90 people attended the opening ceremony on the first day of the event, including heads of organizations and associations related to personal information protection, such as Ko Hak-su, chairperson of the Personal Information Protection Commission, Yeom Heung-yeol, chairperson of the Personal Information Protection Fair Organizing Committee, Lee Sang-jung, president of the Korea Internet & Security Agency (KISA), and Lee Gi-ju, chairman of the Korea Chief Information Security Officer (CISO) Council.
Ko Hak-su, chairperson of the Personal Information Protection Commission, said in a keynote speech, "We will resolve regulatory uncertainty and proactively respond to new privacy issues to ease the burden on companies," adding, "I hope this Personal Information Protection Fair will serve as an opportunity to leap into a new era that goes beyond trust in AI to capture the value of data."
Yeom Heung-yeol, chairperson of the organizing committee, said in a welcoming address, "We will continue to provide a venue for exchange that offers practical help to personal information protection officials going forward. We will contribute to enhancing the competitiveness of the country and industry by strengthening Korea's personal information protection capabilities and raising its standards."
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