2024.08.22. The Fair Economy — The '2024 International Broadcast Content Market (BroadCast WorldWide, BCWW)', hosted by the Ministry of Culture, Sports and Tourism and co-organized by the Korea Creative Content Agency (KOCCA) and COEX, will be held for three days from the 27th to the 29th at COEX in Samseong-dong, Seoul.
According to KOCCA, BCWW is a global broadcasting and video market aimed at expanding the overseas advancement and exports of K-content. This year, under the slogan 'BCWW, Opening the Future of the Global Stage', it plans to support the global advancement of outstanding domestic and international content through diverse programs including an exhibition market, conferences, showcases, business matching, an awards ceremony, On Air, and a K-OTT promotional hall.
Cho Hyeon-rae, CEO of KOCCA, said, "We expect BCWW to establish itself as a global representative content market that leads broadcasting and video trends and future growth engines beyond Asia starting this year," and added, "We will provide multifaceted support so that more K-content can advance into the global market and become mainstream in the world content market."
Scale expanded in line with K-content's global influence
This event has significantly expanded its scale in line with the spread of K-content's global influence, with a total of 277 companies from 13 countries participating in the exhibition market, and 1,022 buyers from 34 countries (based on pre-registration) visiting to seek business opportunities with domestic content companies.
Notably, France is participating as a national pavilion for the first time in history. The French national pavilion will feature five French video and media-related institutions, including 'Mediawan,' France's largest media group, and 'Gaumont TV,' along with the CNC (Centre National du Cinéma et de l'Image Animée), France's overarching broadcasting and video authority, and UNIFRANCE. They will discuss cooperation with domestic content companies.
Domestic OTT platforms Coupang Play and Lotte Cultureworks, as well as Hybe, will also participate with independent booths for the first time this year. In addition, major domestic media companies such as KBS Media, MBC, and CJ ENM, as well as global media companies including Japan's NHK and Fuji Television, China's iQIYI, Youku, and Tencent Video, and Singapore's BBC Studios, will participate to create a venue for mutual exchange and expansion of business opportunities.
Conference covering industry trends
The conference will feature 21 sessions in which global broadcasting and video industry experts will speak on key industry issues, including artificial intelligence (AI), OTT, IP, and Free Ad-Supported Streaming TV (FAST).
Notably, a special session will feature Lee Jeong-jae, a global star actor and producer, sharing his endless challenges as a creative artist.
Kwon Han-seul, director of Studio Freewillusion, which won two awards at the Dubai International AI Film Festival, will participate in a panel discussion on the theme "AI Changing the Future of the Media Industry," and the production company Bon Factory of the popular drama Lovely Runner, CJ ENM responsible for content distribution, and the overseas service platform Rakuten Viki will share global success strategies.
Business support for domestic small and medium-sized broadcasting production companies
'BCWW On Air', which showcases works produced through KOCCA's production support projects, will also be held for the first time this year at The Platz on the second floor of COEX. 'Dog Knows Everything' by IMTV, scheduled to air on KBS in September, and 'Real Combat 48' by Unique Studios, to be released on LG Uplus Corp.'s mobile TV in October, are expected to take the stage at the 'New Title Showcase' and capture the attention of domestic and international buyers.
A special session will feature 'FAST Pitching,' where content is pitched to domestic FAST platform leaders Samsung TV Plus and LG Channels. A total of 26 producers, both online and offline, will participate in the pitching, demonstrating the strong determination of domestic small and medium broadcast producers to enter the FAST market.
In addition, the 'K-OTT Promotional Hall', which promotes KOCCA production support works and new releases from major domestic OTT platforms, will be held for seven days from the 24th to the 30th at the Preview on the first floor of COEX. The hall will feature 15 domestic OTT platform works that received KOCCA production support, along with various OTT experience events such as experience zones and OTT quizzes.
Notably, visitors can see upcoming works for the second half of the year, including ▲LG Uplus Corp.'s mobile TV variety show 'Endless' (2024 OTT-specialized production support work), ▲Coupang Play drama 'What Comes After Love' (selected from the 2023 broadcasting and video content planning competition), and popular OTT hits from the first half of the year such as ▲Wavve variety show 'Someone Else's Love Season 3' (2023 OTT-specialized production support work) and ▲TVING drama 'Pyramid Game' (2023 OTT-specialized production support).
Domestic and international flagship and new content in one place
In addition, KOCCA has prepared various side events to create active business opportunities between domestic content companies and buyers. These include a 'Content Showcase' introducing content to global buyers, a 'K-Format Showcase' showcasing formats of domestic broadcasting production companies, and the 'New Media Content Awards Ceremony' to discover, reward, and vitalize production of excellent domestic new media content.
Among them, the Content Showcase will feature various domestic and international works, including KBS Media's 'Synchro You', SAMG Entertainment's animation 'Heartsping : Teenieping of Love', and Calendar Studios' drama 'Jeonggyeong Police Station' starring popular Taiwanese actor Hsu Kuang-han.
0 Comments
No comments yet.