2024.09.25. The Fair Economy — Snowflake, a global artificial intelligence (AI) data cloud company, announced on the 25th that it will launch an AI data cloud specialized for the travel industry.
Snowflake integrates AI and travel industry-specific solutions into its AI data platform to provide top-tier data insights. It supports airlines, hotels, cruise lines, and travel platform companies in using data and AI to improve operational efficiency and enable the industry to deliver a higher level of customer experience.
Travel companies in a stable growth phase are at a new turning point, needing to accommodate rapidly changing customer demands and provide competitive services. Snowflake provides an integrated platform that makes it easy to develop AI and machine learning (ML), helping businesses maximize their potential through data. It is safe because companies can set internal security and compliance policies, and it supports 'data democratization,' allowing anyone in the organization to use data, collaborate, and scale.
The AI data cloud for the travel industry provides data insights on major industry trends and use cases, such as tracking frequently changing prices and sustainability metrics, developer efficiency, reputation management, and performance advertising. This enables related companies to streamline operations and create new business value.
With Snowflake's travel industry-specific AI data cloud, companies can implement 'hyper-personalized marketing.' Through privacy-conscious hyper-personalized marketing campaigns, they can acquire customers and reduce costs.
They can also achieve 'improved customer experience' by optimizing chatbot and automated response service performance and reducing customer churn through proactive message delivery.
It enables 'brand loyalty and co-branded experience enhancement' through modernized customer data management, simplified partner point management, optimized hotel and partner collaboration, and a 360-degree view of customers and members, increasing customer retention and brand engagement.
Expectations include 'enhanced operational efficiency and reliability' through network optimization, simplified anomaly management, and improved customer service efficiency and quality.
It helps achieve 'maximized revenue management' through optimized consumable (MRO) procurement, refined scenario forecasting, optimized dynamic pricing, and increased profitability through ancillary revenue pipelines.
In addition, the Snowflake Marketplace supports travel companies in easily integrating and analyzing external data sets, such as weather, economic indicators, and global festivals, with their own data.
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